72andSunny Drool Over Samsung Ultra HD

In tow of its recent 'TV Family' campaign for Samsung America, 72andSunny has continued the story with the release of 'SHHH'. In the spot the TV Family dad visits his wealthy brother-in-law and finds himself drooling at the sight of Samsung’s top of the line, 85-inch S9 Ultra High Definition Smart TV with four times the resolution of full HD sets.

 

Clearly, TV has never been better. Samsung’s Smart TV has brought the TV back into focus as the centerpiece of home entertainment.  Through constant innovation with new technologies (like UHD and OLED), breakthrough design, and multiple screen sizes, the TV leader for 7 years running is committed to reinvigorating the TV category.

Credits

CLIENT: Samsung
AGENCY: 72andSunny
Founder, CEO: John Boiler
Executive Creative Director, Partner: Jason Norcross
Group Creative Director: Grant Holland
Group Creative Director: Gavin Milner 
Creative Director, Writer: Barton Corley
Creative Director, Designer: Jamie Reilly
Lead Designer: Niraj Zaveri
Senior Writer: JC Abbruzzi
Junior Designer: Ryan Dols
Junior Writer: Jack Lagomarsino 
Director of Film Production: Sam Baerwald 
Senior Film Producer: Jeff Yee
Senior Film Producer: Jamie Shuster 
Managing Director, Entertainment: James Townsend 
Brand Director: Andrew Krensky 
Brand Coordinator: Nadia Economides 
Brand Coordinator: Tracey Horwitz

PRODUCTION: Arts & Sciences 
Director: Matt Aselton
Managing Partner, EP: Marc Marrie 
Partner, Managing Director: Mal Ward 
Producer: Zoe Odlum

EDITORIAL: Cut & Run
Executive Producer: Carr Schilling 
Producer: Amburr Farls & Remy Foxx 
Editors: Steve Gandolfi & Graham Turner

VFX/ANIMATION: The Mission 
Executive Producer: Michael Pardee 
Creative Director: Rob Trent
Lead Flame: Joey Brattesani
Flame: Michael Vaglienty, Dave Stern, Rob Winfield 
Design: Aaron Benoit, Tony Meister
VFX Producers: Marlo Baird Kinsey, Stacy Kessler Aungst

TELECINE: MPC 
Artists: Mark Gethin

MUSIC: South
Producer: Jonathan Logan

SOUND DESIGN: Barking Owl 
Executive Producer: Kelly Bayett 
Sound Designer: Michael Anastasi

MIX: Play Studios
Executive Producer: Lauren Cascio 
Mixer: John Bolen