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72andSunny Cures Hangover Hunger in New Carl's Jr. & Hardee's Spot

28/01/2015
Advertising Agency
Los Angeles, USA
126
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Anonymous' Joachim Back shoots model Olivia Frischer to launch new sandwich

If there’s one thing that saves a good night from a bad morning after, it’s a great breakfast sandwich. 

In a spot by 72andSunny for Carl’s Jr. and Hardee’s newest breakfast sandwich, model Olivia Frischer saves the day as the divine deliverer of the Grilled Cheese Breakfast Sandwich. Even if you wake up in a bathtub or on the front lawn getting sprayed in the face by a sprinkler, this new breakfast sandwich has you covered. 

The ad is directed by Oscar-winning director Joachim Back, who gives the morning-after chaos a lyrical feel.



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