72andSunny & Coors Light Urge You to 'Climb On' in Motivational New Campaign
The campaign debuted on TV from January 31 during the Winter X Games with a 60-second film entitled “Whatever Your Mountain.” The spot features multiple vignettes of individuals pushing their limits - running, performing, bull riding, boxing -- to encourage and inspire others to climb their own mountains and honor the struggle in the journey by enjoying a Coors Light as the reward for the feat.
The creative will also air during the NBA All-Star Game and Coors Light NHL Stadium Series game from Coors Field in Denver and will be supported by digital, social media, out-of-home and event activations including at the 2016 Coors Light NHL Stadium Series games in Minneapolis and Denver.
In September 2015, MillerCoors picked 72andSunny as the lead creative and digital agency for its Coors brands, which includes its general market and multicultural marketing.
Category: Alcoholic drinks , Beers