72andSunny Captures Evil and Unleashes a Prank for Activision's Skylanders

With a campaign tagline inviting kids to "capture evil" and "unleash good," the creative team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, CA and tapped comedian Adam Carolla to hide in and sound the voice within the “talking” video game console to prank unsuspecting kids. 

The producers pulled from endless footage of hilarious responses from kids to create a viral-worthy video that launched on YouTube.