7 Spanish Projects Make It Through The Country’s First Ever Immortal Awards Jury Day
Kicking off the final week of European judging sessions, The Immortal Awards hosted a Spanish jury for the first time ever on Monday 16th October.
The Spain-based jurors were tasked with selecting the market’s inaugural Finalists, cementing their status as the best projects from Spain in the past year and sending them through to the regional European round of judging on Friday 20th October.
A shortlist of 18 projects, which scored highest in the first round of online judging, was slimmed down to a grand total of seven which received Finalist status.
The Immortal Awards 2023 Spain Finalists are:
Buscopan/Sanofi - Fashion Cramps (submitted by MRM Madrid)
Dove - Real Virtual Beauty (submitted by LOLA MullenLowe)
Enterogermina/Sanofi - Ready Player Mom (submitted by MRM Madrid)
Magnum - Melting Icon (submitted by LOLA MullenLowe)
Magnum - Not Available in the Metaverse (submitted by LOLA MullenLowe)
Samsung Spain - Unfear (submitted by Cheil Worldwide Spain)
teta & teta - Cry For the Law (submitted by LOLA MullenLowe)
The seven projects will go up against the Finalists from the other European jury days - including the UK, Ireland, France, the Netherlands, the Nordics and Germany - as well as the best work from around the region at the European round of judging on Friday 20th October. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award.
Those on the first ever Spain jury were: Paloma Adrien, chief production officer at Craft Spain; Jordina Carbo, executive creative director at VMLY&R Spain; Laura Diez, CEO and executive creative producer at Camino Films; Isa Espona, executive creative director at 14agency; Adolfo Fernandez, head of connect consumer engagement at Diageo; Sergio Fernandez, copywriter, Sra. Rushmore; Alex Katz, co-founder and executive creative director at Officer & Gentleman; German Rivera, associate creative director, LOLA MullenLowe; and Alejandro Di Trolio, executive creative director at Cheil Worldwide.
The rest of the work that made it to the Immortal Awards 2023 Spain Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
Atletico de Madrid - 120 Years (Sra. Rushmore)
Decathlon - Regala Deporte, Regala Vida (Primo Content Spain)
El Corte Inglés - The Reindeer (McCann Spain)
Federopticos - It's Not a Selfie (VMLY&R Spain)
Ford Spain - OOO Test Drive (VMLY&R Spain)
Lotería Nacional - Sorteo Extraordinario De Navidad De Lotería Nacional (BBDO&Proximity Spain & Primo Content Spain)
MAPFRE - There's Life After 65 (McCann Spain)
Panenka Magazine - Which Team Did Cervantes Support? (Dentsu Creative Spain)
Persil - Wash Away the Taboo (LOLA MullenLowe)
SKODA Bicycle Face (BBDO&Proximity Spain)
