5 Insights from the NOW THEN Podcast, in Partnership with GATE+

Released on April 17thand available to stream, the latest episode of NOW THEN’s podcast was recorded in front of a live audience, for the first time, at GATE+’s Soho HQ. Hosted by directors and close friends, Ozzie Pullin and Craig Bingham, and featuring guests James Niklasson, director of creative production, GATE+; Mayling Wong, executive producer, Spindle; Charlie Roberson, head of talent and executive producer, Rogue Films; Nnena Nwakodo, global head of music videos and executive producer, Magna Studios; Lisa Green, freelance production consultant; and freelance director, Henry Littlechild.

The NOW THEN podcast launched in 2022 by Ozzie and Craig with the aim of creating a space to discuss commercial and creative filmmaking in an unfiltered manner. The hosts and the guests don’t shy away from talking about the challenges of the industry while offering potential solutions and building connections with like-minded people in the process.

Below are the top five takeaways from the latest episode and the wide-ranging conversation which covered the ever-evolving nature of the production world and how it’s affecting the makers within it. You can hear the full conversation here.

1. Embracing Authenticity, Process, and Continuous Learning

The panellists discussed how success in the creative field is not measured solely by grand ambitions but by the satisfaction derived from each project, emphasising that celebrating small wins and focusing on the creative process is vital, even when work is approached on a project-to-project basis. Continuous learning and remaining open to new ideas and experiences is essential to prevent stagnation and keep the creative momentum alive.

“How I keep inspired is by learning. So, if I feel I'm learning, then I feel like I'm going forward; I'm moving. There's momentum. The moment I stop learning, I feel like I'm stagnating in some way,” said Lisa.

2. Navigating an Evolving Industry Landscape

The discussion acknowledged the inherent uncertainty and rapid evolution within the industry with panellists noting that the shift from traditional production company models to freelance work – as well as the emergence of shorter formats and new technologies – demands flexibility and adaptability. Rather than being paralyzed by uncertainty, this is a moment for innovation, experimentation, and focused creativity.

James commented: “Uncertainty is normal now. Everyone has the high moments, and then the ‘shit, I've got no work’ moments. And it's about learning to be comfortable with that.”

3. The Power of Narrative, Packaging, and Authentic Branding

Compelling storytelling remains the ultimate differentiator. Panellists confirmed that while advanced tools such as AI can assist in technical execution, they cannot replace the emotional depth and personal narrative that connect with audiences. The backstory behind a project, encompassing the struggles, the creative process, and the journey, is and always will be valuable to the final product. Additionally, although social media presence and the packaging of work can influence client decisions, the quality and authenticity of the creative output are paramount.

“With the use of AI in filmmaking, it's [AI] never telling a human insight on the level that a human can. We basically have the power to gatekeep, we have the keys to what AI can do right now. We're scared of AI but then continue to use AI for everything: script writing, storyboards, treatments for a podcast, questions. We can keep some of those gates closed, and protect some things for humans,” Nnena said.

4. Community, Networking, and Collaborative Opportunities

A recurring theme was the importance of fostering robust professional networks. Building relationships, whether through informal meet-ups, collaborative projects, or mentorship, creates a support system essential in a freelance and competitive environment. Maintaining a strong independent vision is important for directors but there is also significant value in strategic collaborations that merge different strengths and lead to richer storytelling.

“There are obviously more freelance directors, there are more production companies, and a lot of people are gunning for the same work. But I think the good thing is that there are more opportunities to work than there ever have been,” said Charlie.

5. Looking Ahead to 2025 and Beyond

Optimism and resilience were key sentiments as the panel looked toward the future. The advice was to remain adaptive, embrace vulnerability, and continue pushing creative boundaries despite ongoing industry challenges. Whether by exploring unconventional project formats, leveraging technology cautiously, or nurturing emerging talent, the panellists thought that progress depends on staying committed to learning, innovating, and collaborating.

“I'm so keen to sign and work with new directors. It's been the thing that's kept me excited about this industry since I first ever started. I’ve had to encourage people to support emerging talent, not just within Magna, but in the industry – new talent, or maybe just different types of talent who aren't so traditional, and that has been something that of a challenge, but it always, always pays off,” Nnena commented.

Want to hear more from NOW THEN? Check out the podcast’s archive of episodes here.