4A's Strategy Festival

Most ad-marketers would agree that you can’t have a campaign of any kind without a well-defined strategy. It informs every aspect of a creative or media campaign, and the upcoming 4A’s Strategy Festival discusses its importance to creativity, the agency model, leadership, data and research, and innovation, especially over the past year. 
 

This year’s festival takes place in Nashville and brings together some of the brightest strategy executives from both sides of the aisle--from marketers such as, FedEx and McDonald’s to agencies such as, Droga5 and Leo Burnett. 

 
Because content creation is becoming essential to brands, music mogul Scott Borchetta, Founder and CEO, Big Machine Records, will discuss how integral strategy and content creation is to the music business.