24th Golden Drum Festival Award Winners Announced
At the Golden Drum Festival Grand Award Ceremony, the Golden Drum's Best Piece Competition Section and Best Practice Competition Section announced the winners of this year's festival. In total 45 Silver Drums, 17 Golden Drums and 14 Grand Prix were presented to the best works entered this year. Agency Grey Poland received Good Cause Grand Prix Award for THE BIGGEST CHRISTMAS CHOIR in the group Public Relations.
With 141 points, McCann Worldgroup was awarded the Golden Net Award for the most successful agency network at the Festival. With 67 points, the agency McCann Worldgroup Italy was awarded the Golden Rose Award for the most successful agency. As the last year, the agency Voskhod from Russia won the Golden Dragon for the most successful independent agency with 52 points. Vodafone received Brand Grand Prix Award with 55 points.
In the category of special awards, in the Best Piece Competition Section the Golden Drum Adriatic Award went to agency New Moment New Ideas Company for One Book For Peace. Two Silver Drum Adriatic Awards were awarded. The receivers are the agency Grey Slovenia for The Bedtime Storytellers and the agency McCann Beograd for democrARtisation. The agency Bruketa&Žinić&Grey received Bronze Drum Adriatic Award for Hope.
In the Best Practice Competition Section Golden Drum Adriatic Award went to agency Grey Slovenia for The Bedtime Storytellers, Silver Drum Adriatic Award went to agency Imago Ogilvy for Dear Mr. President, while Bronze Drum Adriatic Award went to the agency McCann Beograd for democrARtisation.
Alessandro Sabini, Executive Creative Director from McCann Worldgroup Italy has received the Golden Watch award for campaign Responsibly the beer.
The winners of the Young Drummers Competition are: 1st place winners are Michał Orlikowski and Bartosz Chlebowicz for creative solution See The Full Picture, 2nd place winners are Damian Kitowski and Michał Oleksów for creative work Ljubljana - Culture Overload, 3rd place is shared by two creative solutions: Hard to pronounce. Easy to love by Kaja Dobrzanska, Adriana Hochmańska and Small in size, great in stories, Tea Šubat.
More about Golden Drum Festival at www.goldendrum.com.
Photo will be available at: https://goldendrum.com/gallery/2017/
Photographer: Žiga Intihar
| CATEGORY | ENTRY CODE | ENTRY NAME | AGENCY | ADVERTISER | COUNTRY | AWARD TYPE | NOTE |
|---|---|---|---|---|---|---|---|
| A02 Drinks | A02010GD17 | Jackie | Publicis Italy | Heineken | Italy | Grand Prix | |
| B29 Media | B29001GD17 | Olympic Drunk | Y&R Prague | Newsweek | Czech Republic | Grand Prix | Entries are awarded as series. |
| B29 Media | B29002GD17 | Galaxy Explosion | Y&R Prague | Newsweek | Czech Republic | ||
| B29 Media | B29003GD17 | Humanitarian Invasion | Y&R Prague | Newsweek | Czech Republic | ||
| B29 Media | B29004GD17 | Victory Resignation | Y&R Prague | Newsweek | Czech Republic | ||
| C45 Financial & business services | C45006GD17 | Car Curling | Voskhod | Smartpolis Insurance | Russian Federation | Grand Prix | |
| D61 Financial & business services | D61001GD17 | Smart Bell | Fcb Warsaw | AXA Polska | Poland | Grand Prix | |
| E68 Multidimensional direct mail and small printed materials | E68003GD17 | Signed by bees | Demner, Merlicek & Bergmann | A. Darbo AG | Austria | Grand Prix | |
| F76 Product design | F76001GD17 | Signed by bees | Demner, Merlicek & Bergmann | A. Darbo AG | Austria | Grand Prix | |
| Q025GD17 | Responsibly the beer | McCann Worldgroup Italy | Ubrew | Italy | Grand Prix | ||
| R013GD17 | The Bedtime Storytellers | Grey Slovenia | A1 Slovenija | Slovenia | Grand Prix | ||
| S83 Films & tv shows | S83010GD17 | The lick-hiker's guide to inner strength | hasan & partners | Valio Oy | Finland | Grand Prix | |
| T89 Brand/product/service promotion events | T89003GD17 | Car Curling | Voskhod | Smartpolis Insurance | Russian Federation | Grand Prix | |
| U98 Social commercial communication | U98008GD17 | Dear Mr. President | Imago Ogilvy | Jamnica | Croatia | Grand Prix | |
| V100 Best media strategy | V100005GD17 | Responsibly the beer | McCann Worldgroup Italy | Ubrew | Italy | Grand Prix | |
| W046GD17 | Live. From a Different World | MCCANN WORLDGROUP ROMANIA | Vodafone Romania | Romania | Grand Prix | ||
| X004GD17 | Smart Bell | FCB Warsaw | AXA Polska | Poland | Grand Prix | ||
| 24th Golden Drum – Golden Drum Awards | |||||||
| GROUP | CATEGORY | ENTRY CODE | ENTRY NAME | AGENCY | ADVERTISER | COUNTRY | NOTE |
| A Film | A14 Social & charity | A17020GD17 | Share It To Stop It | ACG Advertising Agency | Hungarian Interchurch Aid | Hungary | |
| B Press | B28 Communication products & services | B28005GD17 | Whale | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | Entries are awarded as series. |
| B Press | B28 Communication products & services | B28006GD17 | Jump | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| B Press | B28 Communication products & services | B28007GD17 | Meteor | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| C OOH (out of home) | C43 Communication products & services | C43001GD17 | Whale | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | Entries are awarded as series. |
| C OOH (out of home) | C43 Communication products & services | C43002GD17 | Jump | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| C OOH (out of home) | C43 Communication products & services | C43003GD17 | Meteor | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| D Radio | D53 Furnishings & electronic equipment | D53004GD17 | Stop your washing machine | Leo Burnett Israel | Samsung Israel | Israel | |
| E Direct | E66 Publications | E66004GD17 | THE INVISIBLES | Walk | Fundacja Kapucynska | Poland | |
| F Design | F76 Product design | F76002GD17 | One Book For Peace | New Moment New Ideas Company | Inter-religious Council in Bosnia and Herzegovina | Serbia | |
| G Digital | G78 Websites & micro sites | G78005GD17 | The Bedtime Storytellers | Grey Slovenia | A1 Slovenija | Slovenia | |
| G Digital | G82 Interactive tools and other digital solutions | G82004GD17 | LADOSHKI | BBDO Russia group | Sberbank Russia | Russian Federation | |
| G Digital | G82 Interactive tools and other digital solutions | G82012GD17 | Digital Korobkas | Gocream | Nike Russia | Russian Federation | |
| H Mobile | H019GD17 | democrARtisation | McCann Beograd | Museum of Contemporary Art Belgrade | Serbia | ||
| R Activation programme | R038GD17 | SBERBANK. NEIGHBORHOODS | GOOD | SBERBANK | Russian Federation | ||
| S Branded content and entertainment | S85 Live experience | S85001GD17 | Car Curling | Voskhod | Smartpolis Insurance | Russian Federation | |
| U Public relations | U93 Marketing PR | U93011GD17 | SBERBANK GO | GOOD | SBERBANK | Russian Federation | |
| U Public relations | U99 Unconventional communication | U99012GD17 | Responsibly the beer | McCann Worldgroup Italy | Ubrew | Italy | |
| V Media | V101 Best use of the medium | V101008GD17 | The Digital Iron Curtain | TRIAD Advertising / Bratislava | O2 Slovakia | Slovakia | |
| W Capture (use) of local spirit | W037GD17 | THE BIGGEST CHRISTMAS CHOIR | Grey Poland | CARITAS | Poland | ||
| X Innovative | X025GD17 | KONE – Machine conversations | hasan & partners | KONE Oyj | Finland | ||
| 24th Golden Drum – Silver Drum Awards | |||||||
| GROUP | CATEGORY | ENTRY CODE | ENTRY NAME | AGENCY | ADVERTISER | COUNTRY | NOTE |
| A Film | A04 Furnishings & electronic equipment | A04007GD17 | BIG & SMALL CRIMES | TBWA\Istanbul | SENTEZ GROUP | Turkey | |
| A Film | A09 Retail & public services | A09006GD17 | Surgeon - Butcher | Havas Prague | EKO-KOM | Czech Republic | |
| A Film | A17 Online films | A17006GD17 | Whale | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | Entries are awarded as series. |
| A Film | A17 Online films | A17007GD17 | Jump | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| A Film | A17 Online films | A17008GD17 | Meteor | Y&R Team Red Istanbul | Vodafone Turkey | Turkey | |
| B Press | B22 Furnishings & electronic equipment | B22010GD17 | Don't Waste | McCann Istanbul | Arcelik A.S. | Turkey | |
| B Press | B24 Automotive | B24004GD17 | Deer | Saatchi&Saatchi Sofia | Porsche BG | Bulgaria | Entries are awarded as series. |
| B Press | B24 Automotive | B24005GD17 | Turn | Saatchi&Saatchi Sofia | Porsche BG | Bulgaria | |
| C OOH (out of home) | C39 Automotive | C39005GD17 | Ultimate Giving Pleasure | FCB MOSCOW | BMW Russia | Russian Federation | |
| C OOH (out of home) | C40 Transport, travel & tourism | C40001GD17 | Men of Rock | TBWA\Helsinki | VR | Finland | |
| C OOH (out of home) | C43 Communication products & services | C43004GD17 | THE MOST WANTED SHOTS | TBWA\Istanbul | GETTY IMAGES | Turkey | |
| C OOH (out of home) | C44 Media | C44002GD17 | Olympic Drunk | Y&R Prague | Newsweek | Czech Republic | Entries are awarded as series. |
| C OOH (out of home) | C44 Media | C44003GD17 | Galaxy Explosion | Y&R Prague | Newsweek | Czech Republic | |
| C OOH (out of home) | C44 Media | C44004GD17 | Humanitarian Invasion | Y&R Prague | Newsweek | Czech Republic | |
| C OOH (out of home) | C44 Media | C44005GD17 | Victory Resignation | Y&R Prague | Newsweek | Czech Republic | |
| C OOH (out of home) | C45 Financial & business services | C45007GD17 | LADOSHKI | BBDO Russia group | Sberbank Russia | Russian Federation | |
| C OOH (out of home) | C47 Social & charity | C47011GD17 | The Lucky Touch | McCann Worldgroup Italy | Fondazione Veronesi | Italy | |
| C OOH (out of home) | C49 Non-standard | C49005GD17 | In the shadow of men | WIEN NORD Werbeagentur GmbH | Museum of Technology Vienna | Austria | |
| D Radio | D60 Media | D60002GD17 | Galaxy Explosion | Y&R Prague | Newsweek | Czech Republic | Entry is awarded as a series. |
| D Radio | D60 Media | D60003GD17 | Humanitarian Invasion | Y&R Prague | Newsweek | Czech Republic | |
| D Radio | D61 Financial & business services | D61005GD17 | RADIO WAKE-UPS | MUW Saatchi&Saatchi | KOOPERATIVA poisťovňa, a.s. Vienna Insurance Group | Slovakia | |
| E Direct | E66 Publications | E66005GD17 | One Book For Peace | New Moment New Ideas Company | Inter-religious Council in Bosnia and Herzegovina | Serbia | |
| E Direct | E68 Multidimensional direct mail and small printed materials | E68008GD17 | Coca-Cola Guess | MCCANN WORLDGROUP ROMANIA | Coca-Cola Romania | Romania | |
| F Design | F71 Annual reports | F71001GD17 | Hope | Bruketa&Žinić&Grey | Adris group | Croatia | |
| F Design | F75 Packaging design for mass produced goods and services | F75003GD17 | Souldrops - Revolution in the detergent industry | Republic Group | Monsun Kft. | Hungary | |
| G Digital | G78 Websites & micro sites | G78004GD17 | FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ | Havas Milan | FIGLI DELLA SHOAH ASSOCIATION- CDEC FOUNDATION | Italy | |
| G Digital | G78 Websites & micro sites | G78018GD17 | Rombot | MCCANN WORLDGROUP ROMANIA | Kandia Dulce | Romania | |
| G Digital | G79 Social network & community | G79027GD17 | Responsibly the beer | McCann Worldgroup Italy | Ubrew | Italy | |
| H Mobile | H001GD17 | LikeShow | Voskhod | Ticketland.ru | Russian Federation | ||
| H Mobile | H004GD17 | The Digital Iron Curtain | TRIAD Advertising / Bratislava | O2 Slovakia | Slovakia | ||
| H Mobile | H020GD17 | My Voice | McCann Worldgroup Italy | Fondazione Serena Onlus, Centro Clinico Nemo | Italy | ||
| Q Integrated | Q023GD17 | Live. From a Different World | MCCANN WORLDGROUP ROMANIA | Vodafone Romania | Romania | ||
| R Activation programme | R017GD17 | The wheelchair hour | 2012 sp. z o.o. | Akademia Auto Świat | Poland | ||
| R Activation programme | R042GD17 | SBERBANK GO | GOOD | SBERBANK | Russian Federation | ||
| R Activation programme | R052GD17 | Rombot | MCCANN WORLDGROUP ROMANIA | Kandia Dulce | Romania | ||
| S Branded content and entertainment | S83 Films & tv shows | S83009GD17 | THE DOCUMENTARY CATALOGUE BY IKEA | Grey Poland | IKEA RETAIL, POLAND | Poland | |
| S Branded content and entertainment | S84 Online & mobile | S84006GD17 | The Bedtime Storytellers | Grey Slovenia | A1 Slovenija | Slovenia | |
| S Branded content and entertainment | S84 Online & mobile | S84030GD17 | democrARtisation | McCann Beograd | Museum of Contemporary Art Belgrade | Serbia | |
| S Branded content and entertainment | S85 Live experience | S85007GD17 | Men of Rock | TBWA\Helsinki | VR | Finland | |
| T Events | T90 Social and charity events | T90007GD17 | THE BIGGEST CHRISTMAS CHOIR | Grey Poland | CARITAS | Poland | |
| U Public relations | U93 Marketing PR | U93006GD17 | Reconciliation | Isobar Poland | Forum Film | Poland | |
| U Public relations | U93 Marketing PR | U93012GD17 | Dinner with Georgia | WINDFOR'S | Georgian National Tourism Administration | Georgia | |
| U Public relations | U93 Marketing PR | U96002GD17 | Flying Hammock | Leavingstone | Natakhtari Brewery | Georgia | |
| U Public relations | U96 Public engagement & participation | U96004GD17 | The wheelchair hour | 2012 sp. z o.o. | Akademia Auto Świat | Poland | |
| U Public relations | U99 Unconventional communication | U99001GD17 | Car Curling | Voskhod | Smartpolis Insurance | Russian Federation | |
| V Media | V100 Best media strategy | V100001GD17 | Coffee is not a drug | Possible Moscow | Chernyi Cooperative | Russian Federation | |
| V Media | V101 Best use of the medium | V101026GD17 | democrARtisation | McCann Beograd | Museum of Contemporary Art Belgrade | Serbia | |
| V Media | V102 Best use of media platform | V102012GD17 | IT’S NOT A COUB | MORE (BBDO Group) | Charity Fund Galchonok | Russian Federation | |
| V Media | V103 Best use of integrated media | V103006GD17 | SBERBANK. NEIGHBORHOODS | GOOD | SBERBANK | Russian Federation | |
| W Capture (use) of local spirit | W016GD17 | Netflix Ebru Originals | 4129Grey | NETFLİX | Turkey | ||
| X Innovative | X001GD17 | Coffee is not a drug | Possible Moscow | Chernyi Cooperative | Russian Federation | ||
| X Innovative | X038GD17 | My Voice | McCann Worldgroup Italy | Fondazione Serena Onlus, Centro Clinico Nemo | Italy |
