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Trends and Insight in association withSynapse Virtual Production
Group745

2025 Connected Packaging Predictions: Top Innovations to Watch

27/01/2025
Digital Agency
London, UK
87
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Appetite Creative explore the key innovations reshaping the future of packaging

The packaging industry is experiencing a digital revolution that's transforming how brands connect with consumers. As we move into 2025, let's explore the key innovations reshaping the future of packaging.

Digital Labelling Evolution

  • Mandatory implementation across industries
  • QR code integration for enhanced information access
  • Real-time product tracking and verification
  • Consumer safety and transparency improvements

Connected Packaging Innovation

  • First-party data collection capabilities
  • Enhanced consumer insights
  • Privacy-compliant engagement metrics
  • Personalised consumer experiences

AR-Powered Engagement

  • Interactive brand storytelling
  • Gamified product experiences
  • Educational content delivery
  • Virtual product demonstrations

Sustainable Smart Solutions

  • Eco-conscious materials with digital capabilities
  • Carbon footprint tracking
  • Recyclability information
  • Environmental impact metrics

Voice-Activated Features

  • Hands-free product information access
  • Interactive packaging experiences
  • Voice-command enabled content
  • Accessibility improvements

Implementation Timeline

  • 2024: Digital labelling requirements begin
  • 2025: Connected packaging becomes standard
  • 2026: Full integration of AR capabilities
  • 2030: Complete digital transformation

Take Action Now

1. Get the Complete Guide Discover detailed insights in our book "Connected Packaging: The Game-Changing Marketing Tool." 

2. Share Your Perspective Shape the future of packaging by participating in our industry survey. Your insights matter! TRY THE SURVEY HERE!

3. Start Your Innovation Journey Ready to transform your packaging strategy? Contact Appetite Creative for expert consultation.

Ready to revolutionise your packaging for 2025? Let's innovate together.

Agency / Creative
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