Entries Now Open for 2025 Australian Effie Awards
Entries for the 2025 Australian Effie Awards are now open, spotlighting the year’s most effective campaigns and the winning strategies, ideas, and teams behind them.
Three new categories — Business to Business, Youth Marketing, and Performance Marketing — reflect the industry's evolving focus. Agencies and brands are invited to showcase their hard-earned success after a year of crafting ideas, navigating challenges, and delivering campaigns worth celebrating.
ACA CEO Tony Hale said, “After a tough 2024, the need for results-driven work and recognition is more critical than ever. The Effies set the gold standard for effectiveness, and this year’s new categories and standout work reflect the industry’s focus on precision, engagement, and accountability.
“Entering means you’re committed to the highest level of strategic and creative excellence.”
Changes to the Insight and Strategic Thinking category will divide it into two divisions based on spend: over $2 million and under $2 million. Additionally, ACA has updated the ROI requirement across most categories to allow for alternative measures of success.
Effie deputy chair of judging, Martin Rippon, explained, “Effectiveness is at the heart of the Effies. The highest marks go to campaigns that prove their impact, whether that’s driving sales, shifting behaviour, or building brand equity.
“ROI and ROAS only assess if there was a strong commercial return. By refining the criteria, we’re ensuring that effectiveness remains the priority while recognising different ways success can be measured."
2024’s winning case studies are available for free download to ACA members. ACA will also host a free Effie ‘How-To’ webinar at 12:00pm AEDT on Wednesday 18 March.
With 30 categories, all entry details are on the Effie Awards website. On-time entries close 12 May 2025, with late entries accepted until 3 June with a late fee.
Finalists will be announced 19 July, with winners revealed at the Effie Gala Dinner in Sydney on 9 October.
