Beijing based advertising agency 180China has teamed up with Stink Production to create new TV spots for one of China’s biggest e-commerce JD.com (I have attached a low resolution version). The spot celebrates JD.com’s self invented shopping festival – Jun 18 (618). The now massive online shopping festival was created by JD.com a few years back and has since then seen many e-commerce businesses and retailers jumping on the bandwagon in search for capitalising.
The TV spots encourages Chinese to take a break from your daily routine by joining the massive online shopping festival on JD.com. You have been working hard the last half year, and summer is approaching fast. It’s time to reward yourself with a break. By heading to JD.com and participating in the online shopping festival you can easily pick up a new hobby for the summer.