180 Amsterdam & OMD Scoop Grand Prix at EACA Euro Effies

180 Amsterdam and OMD were awarded the prestigious Grand Prix for their outstanding campaign “This is for the Players. This is PS4.” The campaign successfully launched the PS4 console against stiff competition from Xbox. The campaign’s objectives were to achieve market leadership and, in particular, to close the gap between market leader Xbox and PlayStation in the UK. It was also awarded a Gold Euro Effie Award. 

Usama Al-Qassab – Vice President Marketing at PlayStation, said: “PlayStation is delighted to have received the prestigious EFFIE Grand Prix award for the PS4 'This is for the Players' campaign.  The launch of PS4 last year was a defining moment in the history of PlayStation. Our Players have been central to every stage of PS4 console design, software development and communication plans and they continue to be our focus.  The task which we set 180 Amsterdam and OMD was to conceive and realise a truly electrifying campaign which would empower, unite and galvanize those Players, from the rookies to the veterans, all over the world. The Player response was unprecedented. PS4 has now become the fastest selling games console of all time.” 

thjnk ag brought back victory for independent agencies by winning the Euro Effies Agency of the Year Award. With 5 entries from Audi, thjnk ag achieved a high first round average score and further success with a Gold award (Best demonstration of integrated effectiveness) and 3 Silvers (Best demonstration of integrated effectiveness and automotive). The agency was also rewarded with €100,000- worth of free advertising spots from Euro Effies partner Euronews. 

Additional Gold awards were awarded to thjnk ag for their “Harder, Better, Faster, Stronger” campaign created for Audi’s A3 Sportback, to Mindshare Germany and Dokyo Hamburg for their Unilever campaign “AXE Apollo – Send our guys into orbit”, to Heimat Werbeagentur for their campaign “The Hornbach Hammer” created for Hornbach Baumarkt, Ogilvy & Mather London for Expedia’s “Travel Yourself Interesting”, DDB Latvia and SSE Riga Alumni Association for “Let’s beat Stanford” and BETC for Evian’s “Evian Baby & me”. 

Silver awards went to thjnk ag and Audi AG for “Land of Quattro” (Automotive and Best Demonstration of Integrated Effectiveness categories) and for “Harder, Better, Faster, Stronger”. Silvers also went to Innocean Worldwide Europe for their Kia Motors Europe campaign “Kia Carens, to Serviceplan and BMW Group for “One World. One RG 1200S.”, to Ogilvy Düsseldorf for their Philips campaign “Designed to Play”, Grey London and Procter & Gamble for “No Fairy Tale”, Lowe & Partners, Lowe Open, DLKW Lowe and Unilever “For whatever life throws”, Publicis Slovenia, Atlantic Media, Publicis Macedonia, Alert and M.I.T.A AND Atlantic Grupa for their campaign “Argeta - approved by mums”, Grey London and Vodafone RED for “Sealed with a kiss” and ZenithOptimedia and CHI & Partners for their Lexus Europe campaign “The new Lexus IS. An amazing launch”.

Bronze awards went to FCB Deutschland GmbH and Beiersdorf for their “Make everyday a moisturising day” campaign, GREY germany GmbH and Procter & Gamble for “Don't give odours a ride”, Scholz & Friends Hamburg GmbH and Adam Opel for” ADAM & YOU”, Jung von Matt for Daimler’s Mercedes-Benz campaign “Chicken”, Grey London and Corsodyl for “Daring to Shock”, House of Radon, Seventy Agency and At Night Management for their Universal Music campaign “Avicii X You” and Blue Hive for Ford Europe’s “Ford EcoSport”.