The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love - we methodically engineer it throughout the consumer journey. That means we can build brand affinity and future growth while simultaneously driving current-day performance.
To put it simply, our purpose is to engineer brand love through the courageous ambitions of our clients and our people.
Our specialties include Brand Development & Strategy, Media Optimization & Buying, Advanced/Predictive Analytics, and Creative/Content Development & Production.
Our expertise also includes:
- Strategy: Brand research & planning, strategic planning, content strategy, performance branding, measurement strategy, tracking & ROI research
- Creative: Creative platforms, campaign & content development, brand activations, brand identity, point of sale, web/UX design & development, collateral, logo design
- In-House Production: Video, digital, web, experiential, pre-production planning, shooting (video/stills), full post-production, formatting/versioning
- Data: Data science, data road mapping, data monetization, testing & experimentation, systems & audit processes
- Media & Analytics: Media strategy & planning, integrated buying, social media, influencer programs, media partnerships & integrations, advanced analytics, attribution modeling, customized biddable algorithms
- E-Commerce: Media, creative, advanced analytics
Below are some of our clients across our most served industries:
Travel & Tourism
- Visit Calfornia
- Visit Napa Valley
- Mammoth Lakes
- San Diego Tourism Authority
- Sweet Loren's
- SFI: Ther-biotic
- Mars Wrigley
Not to mention CLA, In-N-Out Burger, Scott's Miracle-Gro, Donatos, American Electric Power, San Diego Gas & Electric, VSP Vision Insurance, and many more!