Welcome to PHD – we’re a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands.
Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,500 employees in 100 offices worldwide.
We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.
We achieve this through imaginative leaps: thinking and ideas that go beyond expectation; ideas that drive disproportionate growth; ideas that make a leap.
Part of a powerful family
World-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.
Being part of Omnicom Media Group (OMG) gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers. Having access to sophisticated research resources and advanced business intelligence tools through the group allows us to deliver the very best strategic expertise.
This combination of buying clout and superior communications planning credentials means we offer clients a real alternative.
We deliver media planning and buying across all online and offline media.
In addition, we also offer a number of specialist services…
How we do it
Our global planning and collaboration platform Omni Studio combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.
We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.
Omni Studio provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 6,500 minds, not just 6.
Not only does Omni Studio benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.
Omni Studio has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.
WINNER of Adweek’s Project Isaac Awards, which recognises inventions in media, technology, marketing and advertising.
We’re seeing more clients looking for a different way of doing things and placing increasing value on quality of thinking.
PHD’s heritage as the first strategic planning focused media agency has historically helped differentiate us from the competition. And today, we continue to set ourselves apart from other media agencies by leading the way in the evolution of global communications planning.
We have the industry’s largest global communications planning practice, shaping the marketing and communications approach for the brands of clients such as Diageo, HSBC and VW Group.
Our strategy units in London, New York and Singapore employ hundreds of specialists focused entirely on global planning projects. Through Omni Studio, we conduct seamless communications planning globally, enabling teams to collaborate with colleagues, clients, agency partners and other media agencies in markets all around the world to execute ideas.
Global: VW Group, Diageo, Stars Group, HSBC, HP, SC Johnson, SAP, LG, CHANEL, Unilever
EMEA: Aldi, Arla, Beiersdorf, Cloetta, Coop, Diageo, HSBC, HP, LG, Lindt, ManoMano, Red Bull, Rewe, Telenor, SAP, Sainsbury’s/Argos, SC Johnson, Stars Group, Tik Tok, Warner Bros, Wizz Air, Unilever, VF Group, VW Group, Oatly.
APAC: UL, VW, HSBC, HP, SC Johnson, Spark Network (NZ), Tik Tok, Singapore Airlines, Google, LGE, ANZ, Virgin Australia, 9 Network (Aust), Indosat (Indonesia), WIPRO (Malaysia), VIVO (India).
North America: HP, SAP, SCJ, Casper, Delta Airlines.
LATAM: Banco de Chille, BCP, Pacifico, Mercado Libre, Scotiabank.
Year | Award Show Name | Agency | Region | Market | Advertiser Name | Brand Name | Campaign Name / Entry Title | Entry Category | Other credited agencies | Win Details | Entrant Company (if not PHD) |
2022 | Campaign Global Agency of the Year Awards | PHD | EMEA | Best Network in Europe | Winner | ||||||
2022 | Campaign Global Agency of the Year Awards | PHD | EMEA | Best Network: Middle East and Africa | Bronze | ||||||
2022 | Cannes Lions | PHD | APAC | Australia | Golf GTI | Golf GTI | The Ad Break Championship - GTI Hijack | Use of Branded Content Created for Digital or Social | GOLD | DDB Sydney | |
2022 | Cannes Lions | PHD | NA | USA | Google | Google | Google - Real Tone | Channels / Use of Events | BRONZE | GUT Miami | |
2022 | Festival of Media Global | Touché! Canada | NA | Canada | Atmosphere | Atmosphere | Camping Rituals | Best Campaign for a Local Brand | Canidé, Quebecor | Bronze | |
2022 | Festival of Media Global | PHD | APAC | Australia | Golf GTI | Golf GTI | The Golf Ad Break Championship | Best Use of eSports and Gaming | DDB Sydney | Bronze | |
2022 | Festival of Media Global | PHD | EMEA | Ireland | Guinness | Guinness | Guinness #Neversettle | Best Integrated Campaign | WHPR, Media Huis, Media Central, The42, PHD Media, Diageo | Bronze | |
2022 | Festival of Media Global | PHD | EMEA | UK | The British Heart Foundation | The British Heart Foundation | The ad break we never expected to be in | Best Use of Traditional Media: TV | Saatchi&Saatchi London, ITV | Bronze | |
2022 | Festival of Media Global | PHD | APAC | New Zealand | TikTok | TikTok | A New Home for Spider-Man Fans | Best Use of Talent | TikTok (Brand & Creative Studio) & Electric Robin, Zenith | Bronze | |
2022 | Festival of Media Global | PHD | APAC | Australia | Virgin Australia | Virgin Australia | Virgin Real-Time Routes | Best Use of Digital Media: Web | Adylic, Virgin Australia | Bronze | |
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | Campaign of the Year | Repretel, OMD Costa Rica | Campaign of the year | |
2022 | Festival of Media Global | PHD | APAC | Australia | Golf GTI | Golf GTI | The Golf Ad Break Championship | Best Use of Traditional Media: TV | DDB Sydney | Gold | |
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | The Effectiveness Award | Repretel, OMD Costa Rica | Gold | |
2022 | Festival of Media Global | PHD | EMEA | Poland | Rak'n'Roll Foundation | Rak'n'Roll Foundation | Warsaw Mermaid took a day off | Best Campaign for a Local Brand | DDB POLAND, GARDEN OF WORDS POLAND, AVON KONTRA RAK PIERSI, PHD Poland | Gold | |
2022 | Festival of Media Global | PHD | EMEA | UK | The British Heart Foundation | The British Heart Foundation | The ad break we never expected to be in | Collaboration Award | Saatchi&Saatchi London, ITV | Gold | |
2022 | Festival of Media Global | PHD | EMEA | UK | The British Heart Foundation | The British Heart Foundation | The ad break we never expected to be in | NEW: Best Response Campaign | Saatchi&Saatchi London, ITV | Gold | |
2022 | Festival of Media Global | Touché! Canada | NA | Canada | Wilson | Wilson | Bugs Out! | Best Use of Data & Insight Award | The Weather Network | Gold | |
2022 | Festival of Media Global | PHD | EMEA | Germany | ALDI | ALDI | "Alexa, open Kai Karotte!" | Best Use of Traditional Media: Audio | Silver | ||
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | Best Campaign for a Celebration, Observance or Awareness Day | Repretel, OMD Costa Rica | Silver | |
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | Best Use of Traditional Media: TV | Repretel, OMD Costa Rica | Silver | |
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | Collaboration Award | Repretel, OMD Costa Rica | Silver | |
2022 | Festival of Media Global | PHD | LATAM | Costa Rica | InLesco (Costa Rican School of Sign Language) | InLesco (Costa Rican School of Sign Language) | The Break of Silence | Inclusive Campaign of the Year | Repretel, OMD Costa Rica | Silver | |
2022 | Festival of Media Global | Touché! Canada | NA | Canada | Sea-Doo | Sea-Doo | Search Beats Global Supply Crisis | Best Use of Digital Media: Web | Anomaly, Google | Silver | |
2022 | Festival of Media Global | PHD | APAC | Australia | Virgin Australia | Virgin Australia | Virgin Real-Time Routes | Best Use of Real-time Marketing | Adylic, Virgin Australia | Silver | |
2022 | German Media Awards | PHD | EMEA | Germany | IDM Südtirol-Aldo Adige | IDM Südtirol-Aldo Adige | Best Media Idea Print | Winner | |||
2022 | German Media Awards | PHD | EMEA | Germany | Volkswagen | Volkswagen | Best Media Idea Content Marketing | Winner | |||
2022 | German Media Awards | PHD | EMEA | Germany | ALDI | ALDI | Best Media Idea Audio | Winner | |||
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | UK | British Heart Foundation | British Heart Foundation | The ad break we never expected to make | Use of Branded Content Created for Digital or Social | Gold | DDB | |
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | UK | British Heart Foundation | British Heart Foundation | The ad break we never expected to make | Grand Prix | |||
2022 | Internationalist Awards for Innovation in Media | Touché! Canada | NA | Canada | Bodacious | Bodacious | Stranger Experiment | Gold | |||
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | UK | Diageo | Guinness | #LooksLikeGuinness | Gold | |||
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | Germany | Volkswagen | Volkswagen Polo | The New Polo Challenger Series: Conquering New Stadiums | Gold | |||
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | UK | Volkswagen | Skoda | PU-RR and GR-RR | Gold | |||
2022 | Internationalist Awards for Innovation in Media | PHD | Global | UK | The North Face | The North Face | Powering Further Together | Gold | |||
2022 | Internationalist Awards for Innovation in Media | Touché! Canada | NA | Canada | Canadian Tire | Canadian Tire | Puck Drop | Gold | |||
2022 | Internationalist Awards for Innovation in Media | Touché! Canada | NA | Canada | Wilson | Wilson | Bugs Out! | Gold | |||
2022 | Internationalist Awards for Innovation in Media | Touché! Canada | NA | Canada | Air Transit | Air Transit | Vacation Intervention | Silver | |||
2022 | Internationalist Awards for Innovation in Media | PHD | EMEA | Germany | ALDI | ALDI | "Alexa, open Kai Karotte!" | Silver |
