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Dagger
Advertising Agency
Atlanta, USA
A:746 Willoughby Way NE #100, 30312

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About

Built in 2016, after the era of mobile and social proliferation, Dagger makes brands culturally relevant within today’s fast-moving, consumer-driven marketplace. The advertising agency believes that in order to prosper, brands must behave more like media companies: innovating new ways to capture attention by distributing valuable content across media. Dagger demonstrates this ideology through its sister media company, @Butter.ATL. Butter has become Atlanta’s definitive culture channel, and a sought-after stage for the city’s cultural icons, since its launch in 2019. Equipped with in-house content production capabilities, Dagger offers its clients a full suite of offerings designed to bring brands to market with speed. These include brand and content strategy, storytelling, campaign thinking, media connections, and more. 

Specialities

Equipped with in-house content production capabilities, Dagger offers brand and content strategy, storytelling, campaign thinking, media connections, and more.

Clients

Clients include: AFLAC, AbbVie, Vraylar, Juvederm, Intercontinental Hotels Group, The Coca-Cola Company, American Cancer Society, Krystal, United Way, Interface, Boys & Girls Club of America, Delta, Buffalo Wild Wings, SweetWater Brewery & The Home Depot. For more information, please visit our website at Dagger.Agency.

Awards

Dagger, a full-service creative agency, is one of Ad Age’s 2021 Best Places to Work, the recipient of a 2020 Ad Age Small Agency of the Year Award (Silver, Southeast), and consecutively listed in AdWeek’s 100 fastest-growing agencies (2019, 2020, 2021), leading the way in Atlanta. Driving clients’ business outcomes with a nimble, media-company mindset, we innovate new ways to capture attention by distributing valuable content across media. 

Butter.ATL, Dagger’s sister media company (a 2020 Webby Award honoree), is Atlanta’s definitive culture channel and a sought-after stage for the city’s cultural icons. With notable personalities and brand sponsorships, original programming, and experiences (KrystalxButter, Atlannapedia, et. al.), and viral posts, Butter.ATL also provides a niche service offering for clients with an appetite for high-velocity content at the intersection of creative inspiration and cultural relevance.