Vredestein Tires Raises the Standard in Latest Camapign

Vredestein is a long-standing, storied European tire manufacturer that has set its sights on growth in the North American market. Dagger was charged with developing a new North American brand platform for Vredestein to help define how the brand would come to life.

Despite a strong and extensive track record in Europe, Vredestein was new to the North American market and widely unknown to consumers.

Dagger created the 'Demand a Better Tire' brand platform to effectively communicate Vredestein’s core promises and value propositions. This platform was brought to life by deploying archival footage alongside modern treatments to convey both the heritage the brand is built on and the constant pursuit of 'better' that drives the company forward.