Fck the Cupcakes - Case Study

As a Global Marketing & Communications Company, we pursue the greatest value through the realization of innovative communications based on creative thinking and challenging spirit.

We understand the true meaning of the things beyond its surface. Beyond stereotypes, common sense and narrow-mindedness. Beyond conventional thinking and limitations. We rediscover the new meaning of the world around us

INNOCEAN's philosophy on advertising is to discover new insights and communication methods beyond the successful means of the past, fixed ideas believed by all, current trends, and superficial responses from consumers. Driven by its catchphrase “Be brave, Be first, Be integrated,” INNOCEAN always develops ideas to stimulate the consumer’s five senses and moves them from all points of contact between brands and consumers.