Nike+: Training Club

Insight

The Nike Training Club app democratises the idea of personal training by giving everyone with a smartphone free access to professional-level drills and a community of experts.

Providing friendly encouragement and motivation, Nike Training Club allows you to personalise your workout with options to Get Lean, Get Toned or Get Strong. Fully guided step-by-step training offers you the choice of 15, 30 and 45-minute workouts at the level that’s right for your ability.

Idea

Nike+ Training Club is your personal trainer wherever you are – providing more than 100 full-body workouts that will take your training to the next level.

Lose inches, create muscle definition and develop full body power. Whatever your training goal, commit to a tailored program and get results. Earn trophies for that extra boost and share your achievements with friends and family on social media for feedback and encouragement. Workouts are inspired by top Nike athletes and designed by NTC Master Trainers.

Impact

Nike Training Club has achieved over 15 million downloads and 400 years of accumulated minutes worked out by the community.

It has also earned the unrivalled status of number one fitness app in 23 countries, and been recognised as iTunes Editors’ Choice and Best New App. Receiving excellent feedback across all app stores and social media conversations, comments include: ‘Already my app of 2014’, ‘So far, the greatest workout’, ‘One of the best apps I’ve ever seen.’