Insight
At present only around 7% recycled plastic is used in their packaging – most is destined for landfill or will join the 5 trillion pieces of plastic polluting the world’s oceans.
evian owes everything to nature and wants to keep plastic out of natural ecosystems.
Idea
A call-to-action on an industrial scale, the platform’s intuitive design is inspired by the circular economy that converts goods at the end of their life into useful new resources.
It celebrates the collective effort of its activists and nonprofit partnerships, encouraging every organisation and citizen to take part in a more sustainable reality.
Impact
After only six days, #HeroTheZero reached a potential 48.3m people with no paid media.
By uniting the efforts of leading activists, organisations and consumers, evian hopes to achieve a sustainable, and large-scale change in the way we make, use and reuse plastic.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.