Deep underground, unseen hands carry out final preparations needed to hear the beast roar.
In this collaboration with Maserati and high performance oil Pennzoil, Shynola pushed the narrative into the science fiction realm, drawing visual inspiration from Alien, Star Wars and Solaris to create the entirely CG subterranean world and car, and the palpable atmosphere of intensity and excitement that surrounds them.
Client: Maserati & Pennzoil
Agency: Burson Cohn & Wolfe
Direction, Art Direction and Animation: Shynola
CGI and VFX: Analog
Production Company: RSA films
Produced by: Rob Wills for RSA Films
Produced by: Rae Reeves for Cogent
Produced by: Chris Fitzpatrick for Junction 11
Sound Design and Final Mix: ECHOLAB
Sound Designer: Gavin Little
Sound Design Assistant: Joe McHugh
Category: Automotive, Cars
Genre: Animation, Luxury, Storytelling, Visual VFX