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Alive

Deep underground, unseen hands carry out final preparations needed to hear the beast roar.


In this collaboration with Maserati and high performance oil Pennzoil, Shynola pushed the narrative into the science fiction realm, drawing visual inspiration from Alien, Star Wars and Solaris to create the entirely CG subterranean world and car, and the palpable atmosphere of intensity and excitement that surrounds them.

Client: Maserati & Pennzoil

Creative Agency

Agency: Burson Cohn & Wolfe

Direction, Art Direction and Animation: Shynola

CGI and VFX: Analog

Production Company: RSA films

Produced by: Rob Wills for RSA Films

Produced by: Rae Reeves for Cogent

Produced by: Chris Fitzpatrick for Junction 11

Sound Design and Final Mix: ECHOLAB

Sound Designer: Gavin Little

Sound Design Assistant: Joe McHugh

Category: Automotive, Cars

Genre: Animation, Luxury, Storytelling, Visual VFX