Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

ASICS - A Shot At The Title

Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka. In "A Shot at the Title', directors Hello Savants interpret traditional Japanese watercolour techniques using a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements.


Advertiser: ASICS

Creative Agency

Creative Agency: Saatchi & Saatchi LA

Executive Creative Director: Dwayne Koh

Production Company

Production Company: Not To Scale LA

Executive Producer: Dan O'Rourke

Director: Hello Savants

Producer: Katrina Lofaro

Animation: Hello Savants

Director of Content: Richard Hickey


Sound Company: Lime Studios, Piecelock 70 Inc.

Genre: Animation