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LOVE | Toyota

Saatchi & Saatchi, The Family and director Carl Erik Rinsch teamed for Toyota's campaign “Love” entirely dedicated to the hybrid range. The commercial talks about a modern world made of work, stress and hectic rhythm, where it gets more and more difficult to love the people surrounding us. Toyota invites us to discover this immortal but forgotten feeling of love, starting from the love for driving.



Creative Agency

Creative Agency: Saatchi & Saatchi

Copywriter: Elisa Binda

Producer: Raffaella Scarpetti

Executive Creative Director: Agostino Toscana

Head of TV / Production: Erica Lora Lamia

Production Company

Production Company: The Family

Executive Producer: Stefano Quaglia

Director: Carl Erik Rinsch

DOP: Cory Geryak

Producer: Tommaso Haimann


Editor: Vilma Conte, Luca Trivulzio

Post Production / VFX

Post Production Company: XChanges

Colourist: Luca Parma


Artist: Ryan Teague

Song: Shadow Play

Category: Automotive