Nike - Rise Philippines (case study)
Five-part TV and online reality documentary series following 24 basketball-obsessed young Filipinos as they Rise Beyond Belief to realize their dreams: to train with the best in the world, such as LeBron James, Paul George and Manny Pacquiao, and compete on a national stage.
Concept devised by AKQA, Firecracker provided the casting, development and production expertise.
Firecracker is a leading TV + Branded Entertainment production company.
We tell stories that connect with mass audiences through their authenticity, originality and flair. From the record-breaking My Big Fat Gypsy Wedding and agenda-setting Born In The Wrong Body TV series to Branded Entertainment for some of the world’s most famous brands such as Nike, Vodafone and Johnnie Walker.
We are part of The Tinopolis Group, one of the UK's leading independent media companies.