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Nike - Rise Philippines (case study)

Five-part TV and online reality documentary series following 24 basketball-obsessed young Filipinos as they Rise Beyond Belief to realize their dreams: to train with the best in the world, such as LeBron James, Paul George and Manny Pacquiao, and compete on a national stage. Concept devised by AKQA, Firecracker provided the casting, development and production expertise.


Brand: Nike

Interactive / Digital Agency

Digital Agency: AKQA

Production Company

Production Company: Firecracker Films

Category: Sports and leisure

Genre: Documentary, People, Storytelling