Will Poskett is an award-winning strategist & founder who has advised some of the world’s most famous brands (Nike, Heineken & Coca-Cola) and worked at the world’s most awarded agencies. These have included Droga5 (ADWEEK’s Agency of the Decade) and Wieden & Kennedy (Cannes Lions Agency of the Decade). In 2017 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards.