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Will Innes Smith

Copywriter, Creative, Director
London, UK

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Will's work consists of television commercials, broadcast sponsorship, title sequences, channel identities, brand spots and all related short form production. His style focuses on the aesthetic and emotive, capturing beautiful images in a manner that connects with their audience. His strength is combination of skills encompassing traditional commercial film making, televisual graphic design, creative direction and digital post-production for broadcast, cinema and a broad range of new media. His work has been recognised by D&AD, The Royal Television Society, Promax and BDA. Will is a partner in the creative production company gotgotneed working in tandem with Adam Wells. Will is represented as a director by production company P For Production in the UK and MiniVegas in Europe.
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