Sonia Bouadma

With a wealth of knowledge and expertise in licensing and rights clearance for commercial use, I am passionate about advertising and creativity.  I started my career 20 years ago and set the EMEA rights and licensing clearance team at BEN Group (formerly Greenlight) then eventually led the global team.  

I began my career working on clearances and content licensing for game manufacturers and moved onto working with ad agencies, clearing various IP rights (music, movies and talents) for corporate and ad campaigns.

With a proven track records of working on some of the most memorable and long lasting licensing campaigns, I have strong relationships with estates, talent representatives, movie studios and photo/footage archive companies which in turn helps obtain quick feedback for ad clients who work in this fast pace industry.