Beauty director, London — available worldwide. I shoot TVCs and content that keep skin believable — from high-end 4K masters to a 9:16 TikTok.
A background in reportage photography means I work fast, light, and with a nose for genuine moments. That shows in campaigns for brands like Dove and Kérastase, where freckles stay, hair strays, and the gloss never feels plastic.
Experienced with real people, supermodels, and everything in between.
Sets stay lean and calm, giving talent space to breathe — and detail room to hold under macro scrutiny. Producers appreciate footage that grades cleanly across platforms; agency creatives notice the lived-in performances that feel overheard, not rehearsed.
The aim is simple: make beauty look honest, whether it lands on a cinema screen or a phone.