Renaldo Chapman

I am a purpose-led global brand ambassador with an exceptional talent for creating transformational marketing strategies driven by cultural zeitgeist. A champion of diversity, equity, and inclusion, I aspire to drive positive change throughout my community.

For over 20 years, I have partnered with renowned brands like Anheuser-Busch, State Farm, the NBA, Chime, and Uber to champion innovative brand marketing strategies. I have led numerous global brand launches, and my work has been featured at massive-scale events like the Super Bowl.

I am excited about the future and believe the need for unique and thoughtful marketing is greater than ever. Here are some of the impacts I’ve made throughout my career:

☑ Aligned critical business objectives with cultural events/influences:
» Positioned NBA All-Star weekend celebrity games and appearances with the theme of the host city.
» Brewing Change creative initiative featuring Dwayne Wade addressing inequity in the brewing industry.

☑ Founded Michelob ULTRA program for farmers to convert land to organic ingredients, paying them amid a three-year transition resulting in more U.S. organic supply and sales volume, ultimately winning a Cannes Titanium and Grand Prix.

☑ Led the strategic transition to Uber’s brand positioning, Go Anywhere (rides) and Get Anything (food), to drive point of difference among competitors within the gig economy, increasing gross bookings.

☑ Led the Chime brand on a strategic, design, and creative transition to evolve the brand to reach more everyday Americans by scaling media channels while finding efficiency in acquisition costs

I am excited about the future and look forward to expanding my network. Feel free to send me a connection invite. I hope you have a wonderful day!