Pete Jackson

​Full-time Head of Planning, part-time Chartered Sport Psychologist (CPsychol, BPS):

​Head of Planning at Trouble Maker. Expertise and experience in sports marketing, brand strategy, comms planning, market research, insights and marketing effectiveness.

​Career spanning across the marketing spectrum: Lead strategist for blue chip FMCG, drinks, sports and tech companies; Visiting marketing lecturer at The University of Exeter; Speaker at Cannes Lions; Diplomas in marketing effectiveness and leadership; Contributor to industry press (Management Today, Campaign, The Drum, LLB, Advertising Week).

​In my other career life, I have spent the best part of a decade studying and engaging in supervised practice part-time in sport psychology: Firstly a distance learning MSc through Staffordshire University, and then 5 years practicing as a trainee through the British Psychological Society (BPS) under the guidance of Dr. Brian Hemmings.

​At the beginning of 2024 I achieved registration with the BPS as a Chartered Sport Psychologist (CPsychol)- and I will continue to help athletes, performers and teams with #wellbeing and #performance part-time alongside my full-time role at Trouble Maker.

​I endeavour to bring my worlds of business and high performance sport together through the #SliceofPIE podcast : sliceofpiepodcast.com​