Mike Cassell

Mike’s always been anxious—which means his brain never stops solving problems. That restlessness turned into a career in strategy, where he now channels his overthinking into building brands. Equal parts brand and social strategist, Mike is currently the Head of Strategy at Another Thing. Throughout his career, he’s been lucky enough to work with some amazing people on award-winning campaigns for Burger King, Tide, KFC, Scotts, Credit Karma, and more. He brings a sharp understanding of internet culture, social behavior, and brand building—and aims to turn all three into people talking about your brand.