Karim Sherif

Creative Specialist. Cultural Synthesizer. Master of Controlled Chaos.

Karim is an Egyptian-American creative leader who believes that truly effective ideas are rooted in simplicity, clarity, and craft. With nearly two decades of experience across the Middle East and North Africa, he has helped shape the region’s creative identity through standout campaigns for brands like Coca-Cola, IKEA, Lexus, Adidas, and Burger King.

His career spans some of the most awarded agencies in the region, including DDB, Impact BBDO, Memac Ogilvy, and Havas Middle East. Across this journey, Karim has earned over 100 international accolades and was named the #2 Creative Director in MENA by The One Club.

Today, he leads a formidable band of creative eclectics  as Executive Creative Director at the independent creative house, Magnitude Creative Abu Dhabi, focused on crafting meaningful work for UAE government entities, also  homegrown and multi-national brands alike. 

Karim’s approach is grounded in creative integrity, cultural relevance, and a relentless drive to build work that resonates far beyond the brief.