James Alexander

James has nearly three decades of experience in content and leadership roles across creative industries and geographies. He is currently UK based and leads Small World Studio, the creative production arm of RWS.

James cut his teeth as an editor in book publishing - and then as a travel writer and copywriter - before taking on editorship of Time Out, building teams across key cities in the Middle East to establish the brand as a leading media outlet in the region.

He has since held senior management roles at language services & tech providers, with an increasing focus on the global-first approach to the creative process - more recently managing business units within RWS, and driving value for some of the world's top brands by pioneering in the space between localisation and integrated creative services.

He lives in the countryside outside London with his wife and four kids.