Hugh Munro

Ambitious marketers facing gnarly challenges.
Talented makers forging new creations.
We optimists believe both of these are more abundant than ever.
And yet the gap between them has never been wider.
Kept apart by bureaucracy and tradition that puts time, money and talent to waste.
​Rick Barry is here to bring marketers and makers closer together.
We do this by putting strategists and creatives on the coalface with clients.
Using unorthodox techniques to solve only those problems that demand different.
Curating a team of unlikeminded specialist talent, bespoke for each and every job.
Replacing quantity with quality, dogma with experience, cut-throat with kindness.
And a fearless focus on making what works.
Unorthodox. Effective.​

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Prior to co-founding Rick Barry with creative legend Alex Derwin, I was Chief Strategy Officer of The Monkeys (now Droga5) where we were crowned Effective Agency of the Year (Australia) in 2020, 2021, 2022 and the Strategy & Effectiveness Agency of the Year (APAC) in 2021, 2022, 2023. At Cannes we won the Grand Prix for Titanium in 2023 and Grand Prix for Film in 2024.  We were the only agency globally to win three Global Grands and the Effies Worldwide 'Best of the Best' Awards.

Alex and I first teamed-up at BMF in 2016 to work on ALDI and created 'Good Different' which has been the most effective brand platform in Australian Effies history.

​​view my previous work here​

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