Harjot Singh

I love this business because brands and creativity have more power to change the world than governments do.

I am personally and professionally invested in championing and realising the commercial and creative advantage of embedding and empowering talent from under represented communities across our industry.

Over the last 25 years, my passion to excel at a creatively and commercially actionable understanding of people, brands and cultures has led me on a global career path. I have lived and worked in 6 countries across 3 continents, held senior, regional and global strategy leadership, and management roles in Europe, UK, North America, China, and Asia, and delivered award winning strategy solutions for some of the world's most successful brands, across every category and sector; from packaged goods to banking and financial services, cars, retail, telco, beauty, fashion, luxury, and the public sector.

Colleagues and clients across the world have consistently credited me with bringing clarity and inspiration from the complex, putting human and brand needs at the heart of any marketing response, and delivering measurable impact.

I joined Mccann New York in 2011. Prior to being named Global CSO of McCann Worldgroup in January 2023, I served as Global CSO of McCann and Regional CSO, Mccann Worldgroup EMEA and UK leading it to be the Number 1, most creatively effective agency network; for 6 years. Under my leadership, McCann Worldgroup continues to dominate and lead the industry for creative effectiveness. In 2024, the network ranked as the #1 most effective globally in the Effie Index, leading in Europe and North America and earning top-three positions in all other regions.

I have judged, chaired, won, and spoken at some of the most notable award shows and industry events including the Global, North American and Euro Effies, IPA awards, Adweek Europe, Eurobest, WARC, Cannes Lions etc.

I have learned and adopted a transformational style of leadership, and have a strong track record of board level decision making with an unwavering dedication to long- term organizational development

I have served on the board of a North American plant based wellness company from its inception till it went public and expanded internationally. I am currently a non exec director of a UK based sustainable urban and infrastructure development consultancy, with worldwide operations. I also serve on the Worldwide Board of Directors of The Effies, The Board of Trustees of The British History of Advertising Trust, and London based global public arts organisation, Art Angel.