Gráinne Wafer

Gráinne Wafer is Global Category Director, Beer, Vodka, Liqueurs and RTD accountable for leading three of Diageo’s top five global brands and is a member of both the Diageo Global Marketing and Senior Management teams

Gráinne also is joint lead of Diageo’s progressive portrayal programme globally and an advocate for inclusivity and diversity across the advertising and marketing industries. She is the Diageo representative for the UNstereotype Alliance, Creative Equals and WFA D&I Taskforce amongst key industry partnerships. 

Gráinne has over twenty years with Diageo working on a wide variety of brands, with local, European & global roles spanning communications, brand marketing, innovation and commercialisation.

Grainne was Global Brand Director on Baileys and Roe & Co, delivering a complete brand transformation on Baileys globally, and overseeing the development and opening of the new Roe & Co distillery and visitor centre as well as market expansion to USA & Australia. 

Most recently Grainne has been awarded the 2023 Marketing Institute Ireland All Ireland Marketing Champion Award Recipient and 2024 European Marketer of the year

Recipients of theses awards are individuals who have made an exceptional contribution to business, demonstrating leadership, vision and skill.