Ged Carroll

I currently work as a strategy director and have done this for a number of creative and advertising agencies in London, Hong Kong and New York. 

My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me is what drives me.

Everything else you might need to know can be found here.