Effie Giannou

​A leader in communications, public relations, and marketing and Municipal Councillor for the city of Montreal. President of EGS Group, Effie's extensive experience, and innovative vision have led to successful brand launches and brand transformations, PR campaigns, crisis management plans, advertising campaigns and nonprofit partnerships.

​As a natural bridge-builder, she ensures a seamless, collaborative work effort between global internal teams, as well as with external agency partners. Her powerful leadership, team management, and coaching skills align cross-functional teams to a common vision and inspire high standards of brand execution and work ethic.​