Craig DiBiase is Executive Producer of Minus L, an award-winning creative content company with work spanning from elevated feature documentaries to vanguard Super Bowl spots.
Craig's award-winning work has generated hundreds of millions of views for brands such as Nature Valley, Google, Turner Classic Movies, Breitling, CNN and PepsiCo. Craig received a Cannes Lion Award in “Branded Content & Entertainment” for PepsiMax’s Uncle Drew campaign.
Additional projects include a Super Bowl Honda commercial with Bruce Willis, CNN's New Year's Eve Live campaign with Anderson Cooper & Andy Cohen and BMW's The Art of Leadership series with Jeff Koons.
Craig's feature documentaries include, It’s Happiness, playfully showcasing the subculture of polka music in Wisconsin, Rebirth documenting the emotional rebuilding of the World Trade Center and Tough Guys chronicling the blue collar beginnings of Mixed Martial Arts.
Craig is an active member of the Producers Guild of America and the East Coast Documentary Committee.