Cass Zawadowski

Cass is a global executive creative leader with a proven track record for driving business growth and brand equity through strategic, culturally disruptive, and brave creative storytelling.

Over twenty years, she’s honed her skills at creative direction, visioning, brand and campaign strategy, integrated marketing, BX, content creation and production, team building and talent development, and business leadership.

Her growth mindset is her superpower. Curious and creative by nature, a wanderlust spirit, Cass is a bold, engaging, and action-oriented leader who’s comfortable navigating and adapting to change. Her unique experience of leading creative and brands from both the agency and client sides has built her reputation for creative excellence and business acumen. As an authentic trailblazer, she brings palpable energy and calculated risk-taking to the brands she shepherds.

Cass builds high-performing teams by leading from beside versus the front, marrying empathy and effectiveness. Her deep global brand and leadership experience across three continents makes her a champion for the power of diverse, culturally nuanced, ambitious teams.

Most recently, Cass led Global Creative Excellence for one of Canada’s and Asia's largest brands (ranked 16th on the BrandZ Top 20 Canadian Brands) in 2023. Her thought leadership has appeared in Shots.net, Muse by Clio, London International Awards, and Little Black Book (LBB), among others. She's sat on juries for the Effies, LIAs, Clios, ADC, Shots, Gerety Grand Jury, ADCC, Marketing, and more.

Outside the office, Cass’ creative inspiration is fuel(l)ed by exploring new artist exhibits, new podcasts, new geographies, and new hiking trails with her dog, Murphy. Above all, Cass believes that creativity can solve the world’s biggest problems. If this intrigues you, you can reach out here or at casszawadowski@gmail.com.