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Zen Turns Car Hiring into a Dream in First TV Campaign

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Covert provides VFX for the campaign from Rocket Mill and Armoury

Zen Turns Car Hiring into a Dream in First TV Campaign

Zen, a fairly new branch of the business car leasing brand Zenith, decided that it shouldn't just be companies that get to have all the fun and started up Zen - a personal car lease company. 

With a large investment in technology, they have made the process of sourcing a new car easy and with a dedicated support squad you can get all the help you need from sorting your personalised plate through to servicing and MOT’s. 

When it came to shouting about the services they offer, they teamed up with creative agency Rocket Mill to produce their first ever tv spot.

With visionary director Rollo Hollins steering the project and production expertly handled by Armoury, the Covert team were brought on board to provide the VFX to help the creative visions come alive. From a floating tesla to iridescent CGI clouds, the spot highlights how zen and dreamlike a car hiring process can be. 

We also cannot forget to give a special shout out to Peaches the Guinea pig for her stellar performance. 

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Categories: Automotive, Cars

We Are Covert, Fri, 14 Oct 2022 12:35:27 GMT