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Group745

Zack Fox Harvests Farm-to-Table BuzzBallz in Outrageous New Summer Campaign

02/08/2024
Marketing & PR
Los Angeles, USA
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The campaign was created with Bacon & Eggs and directed by Tom Morris

Bacon & Eggs, a creative shop known for witty, bold and memorable work has created an outrageous farm-to-table world for BuzzBallz, the leading “ready-to-drink cocktail” brand beloved for its brightly coloured, ornament-shaped packaging and delicious beverages.

In the summer campaign, Star of Abbott Elementary Zack Fox quits his job to run BuzzBallz Land, the satirical cocktail-producing farmland where BuzzBallz naturally grow. As the charismatic caretaker of a vibrant orchard of cocktails, Fox reveals the secrets behind the brand's unique flavours, including Chili Mango, Lotta Colada and Strawberry Rita.

"At BuzzBallz, the goal isn’t just about creating drinks, it’s about creating experiences that connect with it dedicated fan base,” explained Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. “With BuzzBallz land, we really wanted to push the satire and cheekiness of the brand. Partnering with Zack Fox brought the perfect combo of quirky humour and present culture that BuzzBallz fans love.”

Launched in 2009, BuzzBallz now leads the ready-to-drink market through its innovative approach combining convenience with quality, with each cocktail encased in eye-catching, portable packaging, delivering exceptional taste.

Tia Wines, director of marketing at BuzzBallz, says the campaign arrives when the ready-to-drink cocktail market is witnessing unprecedented growth. “As BuzzBallz continues to grow, we remain fiercely dedicated to maintaining our commitment to fun and whimsy,” said Tia. “And that’s exactly what this campaign brings to the fore.”

Set to air nationwide, beginning August 1st, the campaign includes three :30 spots that will be featured across streaming platforms and social media channels.

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