• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Youngster & Whitehouse Post Work with Daniel Kleinman for 20th Anniversary Boddington's Film

The campaign is a revival of the well-loved ads from the '90s

Youngster & Whitehouse Post Work with Daniel Kleinman for 20th Anniversary Boddington's Film

Visual effects facility Youngster drops Rattling Stick director Daniel Kleinman’s 20th Anniversary commercial for Boddingtons Beer starring Melanie Sykes, with mcgarrybowen, and edited by John Smith at Whitehouse Post
 
The new narrative is a tongue-in-cheek throwback to the original—a commercial taking itself too seriously before the famous, cheeky Sykes reveal. “Upon reading the script, we knew we were going to be involved in something quite special,” says Youngster Producer Semley Wilkinson. “That we’re working on something that’s regarded as a classic bit of UK advertising was enough, but it’s also about nostalgia!”
 
The finish’s speedy turnaround reinforces the effectiveness of the relationship between Youngster, Whitehouse, and Rattling Stick. “It’s been a real joy partnering with Rattling Stick,” Wilkinson offers. “Working with Daniel Kleinman has been an amazing opportunity for us as well.”
 
For Whitehouse Post Executive Producer Chris Allen, the Boddingtons revival was an exciting collaborative opportunity.  “The original films were iconic in their time - well remembered by ad-land and of course any Maxim reading teenage boys growing up in the '90s. It’s been a great pleasure working with everyone involved.”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Boddington's

Post Production / VFX

Finish: Youngster

VFX Producer: Semley Wilkinson

Flame Artists: Tim Mellem

Creative Agency

Creative Agency: mcgarrybowen London

Producer: Alessia Small

Production Company

Director: Daniel Kleinman

Production Company: Rattling Stick

Music

Music Production: String and Tins

Sound Design: String and Tins

Offline

Edit Assistant: Gregory Hayes

Edit Company: Whitehouse Post

Editor: John Smith

Executive Producer: Chris Allen

Category: Alcoholic Beverages , Beers

Genre: Comedy , Dialogue , People