Yannakis Jones Gleans Career Advice from Four Great Innovators

Global news service, The Guardian, in association with Rolex’s ‘Every Second Counts’ forum, recently tapped live action production company th2ng director Yannakis Jones for an interview series titled ‘Where I Went Right’.  In a series of short films, The Guardian selected innovators from multiple disciplines, including inventor of the World Wide Web, Tim Berners-Lee, renowned explorer, Sir Ranulph Fiennes, globally recognized space scientist, Maggie Aderin-Pocock, and celebrated anthropologist, Alice Roberts, to tell their inspirational stories. The films are devised to advise and inspire the next generation of pioneers, and can be seen on The Guardian Labs, here. 

“This was a rewarding and insightful project to work on,” said th2ng director Yannakis Jones. “If only we’d had career advisors like this when we were younger. While we faced the challenge of coordinating with the extremely tight diaries of these interviewees, (one interview was literally squeezed in between on-stage presentations), I was keen on keeping a premium feel to the films, as opposed to the more typical ‘hotel room press junket.'"

Jones’ crisp, premium imagery reflect the first-rate luxury of the Rolex brand. The brief videos are shot in an editorial style, detailing each party’s journey toward becoming a pioneer, providing self-narrated wisdom to guide future generations. Jones hoped to create an engaging series that will motivate viewers, and remind them that in life, every second counts.

The interviews can be watched in their entirety or in small segments. The content was produced in a way that allows sub-sections of each interview to be shared on social media.