Xiaomi Helps You Upgrade Your Lifestyle and Leave Behind the Old You for Black Friday

Xiaomi, the global consumer electronics and smart manufacturing company, partners with Monks for its 2024 Black Friday social campaign. As part of the partnership, this social spot centralises Xiaomi's brand mission: innovation for everyone.

The campaign, ‘Bye Bye Old Me’, showcases four iconic Xiaomi products that empower our protagonist, making his life easier and smarter while enabling him to bid farewell to his outdated devices. This transformation represents not only a shift in technology but also an upgrade in lifestyle.

With a roll-out across Xiaomi’s social channels, the campaign is targeted to audiences across Europe - in Italy, England, Germany, France and Spain - and highlights the cutting-edge solutions that the company - with smartphones and smart hardware connected by an Internet of Things ('IoT') platform at its core - offers.