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Xfinity and Comcast Take Becky G on a Supersonic Trip for Latest Campaign

29/11/2022
Music & Sound
Miami, USA
88
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GALLEGOS United teams up with ANIMAL music for an out of this world trip

Xfinity/Comcast is bringing Becky G along for a supersonic trip for their latest campaign, and ANIMAL music is scoring the whole thing. The team at ANIMAL worked tightly with the creatives at GALLEGOS United (Agency Responsible for the ad) to bring their vision to reality without missing a beat.​

The approach mission was the following: Take Becky through a journey across the interweb, so that's exactly what the team at ANIMAL did.

Alberto Fariñas handled the more uptempo/urban sections giving it that Latin approach that could as well be playing in the background for the next gathering family gathering, while the 'epic' section of the ad was all in the hand of Deniz Atkas. The young composer created this Michael Bay-sounding-like piece that feels taken out of the latest Hollywood film. It all came together with the sound design by Raul Garcia, who also was in charge of the sound mix, making sense of the sudden transitions and the science-fiction aspects of the clip.

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