Maria Sharapova Serves up Perfection as New Face of Stella Artois

The premium European-style lager has tapped Maria Sharapova, a global icon in sports and entrepreneurship, as its newest global brand partner and star of the new Stella Artois 'The Perfect Serve' campaign.

The partnership honours Stella Artois and Sharapova’s shared values of premium performance and precision – themes that define both Sharapova’s decorated tennis career and the brand’s renowned 'Perfect Serve' pouring ritual.

"Stella Artois is a brand that has always stood for quality and refinement, so this couldn’t be a better pairing to have me join as their global partner. Whether it’s perfecting a serve on the court or pouring the perfect glass, it’s the small details that create something truly memorable. I’m excited to bring this shared appreciation for excellence to fans around the world." said Maria Sharapova

The collaboration debuts with a new creative campaign and :30 film featuring Sharapova, developed in partnership with GUT Miami, which highlights the parallels between the art of delivering the perfect tennis serve and the ritual behind serving Stella Artois in its signature chalice.

“Maria Sharapova embodies precision, excellence, and performance – values that are at the core of everything we do at Stella Artois. Her pursuit of mastery in both tennis and business mirror our dedication to achieving the 'Perfect Serve.' We welcome Maria into our family and eagerly await the unique synergy this partnership will create for tennis fans and Stella Artois drinkers alike.” said Tim Ovadia, global vice president Stella Artois

The new 'The Perfect Serve' campaign launches just ahead of the upcoming major summer tennis tournament season, where fans can experience exclusive branded content and immersive experiences at premier Stella Artois tennis events throughout the year.

“Tennis and Stella Artois share a precision and poetry that we wanted to celebrate. Every serve, whether on the court or from a tap, carries with it the same build-up, beauty, and reward. This was a dream brief for us to bring to life.”  said Juan Javier Peña, chief creative officer at GUT Miami

This newest 'The Perfect Serve' chapter further illustrates Stella Artois’ commitment to premium experiences and world-class partnerships, with tennis as a key pillar of its global mega-platform strategy of connecting with fans through the cultural moments and passions they value most.