LOGAN plays its part in the future extermination of comic book and big-screen favorites the X-Men with a spot for Trask Industries – the fictional behemoth charged with developing superhero-slaughtering robots. The spot, part of a mammoth 20th Century Fox marketing effort for the forthcoming X-Men: Days of Future Past, is delivered with the same gravity as a promotion for a real-life medical or security company. Images of home, family, and white-coated lab workers juxtapose with the menacing eyes of a killer robot, underscoring Trask’s mission of annihilation and protection in this expansive fictional world.
Credits:
Client: 20th Century Fox
Title: X-Men: Days of Future Past Trailer
Air date: July 30, 2013
Agency: Ignition Creative, LA
Executive Creative Director: Chris Eyerman
Producer: Angie Daily
Art Director: Nick Boes
Sr. Copywriter: Spencer Donald
Production Company: Logan & Sons
Director: Ben Conrad
Producer: Michael Angelos
Art Director(s): Travis Gold, Joey Martinez
DoP: Florian Stadler
Assistant(s): Scott Garrison, Mike Bosman
Production Designer: Matthew Holt
Production Supervisor: Nathan Stobner
Production Coordinator: Joe Davison
Post-Production: LOGAN
Producer: Albert Mason
Post-Production Coordinator(s): Kevin Miller, Kaori Watanabe
Designer: Kenneth Robin
Concept Design: Pete Pace
VFX Supervisor: Julien Brami
Animator: Greg Doyle
Compositor: David Sliviak
Flame Artist: Carl Edwards
Editor: Volkert Besseling
Assistant Editor: James Connelly
IO Coordinator: Devon Cherry
Composer: Mark Mallman
VO: Michelle Herrin