Wunderman Thompson Named Gartner Magic Quadrant Leader

Wunderman Thompson has achieved ‘Leader’ status in Gartner’s Magic Quadrant for Global Marketing Agencies for the third consecutive year – every year since being founded as an agency brand in 2019. The network is cited as providing marketers with differentiating creative capabilities, strength in strategic consulting services, advanced e-commerce capabilities for global clients, and expertise in data-driven experience design.

Key attributes that make Wunderman Thompson stand out in Gartner’s Magic Quadrant include its focus on data-driven experience design to help clients optimise customer interactions at scale; the strength of the Wunderman Thompson client roster across B2B and B2C brands; and most recently, the launch of the Wunderman Thompson Inspire study -, a proprietary global brand study that reveals why brands need to be inspirational, how inspiration drives tangible business growth and what brands can do to inspire their customers.

“Being named a Leader in Gartner’s Magic Quadrant is proof of the Wunderman Thompson magic that I see in action every single day,” said Naomi Troni, global chief marketing and growth officer, Wunderman Thompson. “We’ve received special mention from Gartner for our strategic and creative services, our commerce capabilities, and our data-driven experience design – all of which are testament to our fusion of technology, creative and consultancy expertise which allows us to deliver inspiration across the entire brand and customer experience. We are immensely proud to have been recognised for this achievement.”

Gartner defines Magic Quadrant ‘Leaders’ as follows: Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizeable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.

Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.

Wunderman Thompson’s strengths as defined by Gartner:

• Global scale: Wunderman Thompson’s 17,000 employees are dispersed across the globe, with more than half the team based outside North America and Western Europe. With almost 4,000 employees based in APAC, and over 600 in China alone, the agency offers global brands broad reach and scale to deliver integrated campaigns.

• Digital commerce: Advanced digital commerce capabilities are a fundamental part of Wunderman Thompson’s offering. The agency’s significant focus on digital commerce is reflected in our revenue model.

• Data-driven CX: Wunderman Thompson continues to invest and grow capabilities that bring together proprietary research with cognitive science and behavioral economics. This enables the agency to help clients create CX programs powered by research, data and insights that deliver financial results.


The 2021 Gartner Magic Quadrant position further demonstrates Wunderman Thompson’s ability to create world class brand experiences across all customer and employee touchpoints to inspire growth for their clients.