Wpromote Named Official Badged TikTok Partner

Wpromote has been named an official badged TikTok agency partner as a part of the TikTok Marketing Partners Program. The exclusive status is reserved for media agencies with proven expertise in TikTok marketing across both media and creative solutions. This partnership status recognizes Wpromote as a best-in-class agency that has a proven record of success on TikTok that helps clients achieve their most important business outcomes. Wpromote has previously unlocked preferred partnership status via exclusive programs like TikTok Shop Partner Program, Creator Marketplace Agency Success Program, and TikTok Creative Marketplace Program. 

Notes TikTok global head of marketing partnerships and industry education Melissa Yang, “At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities. We are excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns.”

Adds Wpromote head of media Investment Deanna Cullen, “We’re excited to embark upon this next chapter of growth alongside TikTok and lean into more convergent opportunities that drive critical business outcomes for our clients. In the past several years, we’ve scaled social best practices and supported brands via our early inclusion in the TikTok Shop Partner and TikTok Creator Marketing Agency Success programs, and we know that’s just the start. It’s because of innovative programs like this that we get to further showcase what it means to be a 'challenger' and drive impact.”

“The early adopter advantage is real, especially on a platform like TikTok, which plays a central role in the purchase journey for consumers around the globe. This level of partnership is a powerful way to offer our clients exclusive access to the latest tools and trends coming out of the platform,” noted Wpromote VP of paid media Darren D’Altorio.

This partnership will allow Wpromote clients to be among the first to participate in exclusive media, creative, influencer, and tech programs, test new alpha/beta features, have access to tailored trainings and ongoing education on the latest TikTok functionality and best practices, and showcase thought leadership together with TikTok within the industry.  

With a proven track record for creating impactful full funnel TikTok strategies for brands like Peacock, Spanx, Huda Beauty, and Anytime Fitness, the Wpromote team will continue to stay ahead of developments on the platform with a cross-functional TikTok Task Force. This team of experts across the agency’s social, influencer, media strategy, performance creative, and data strategy teams will guide brands on their TikTok strategy.