WPP’s OpenX led by VMLY&R Takes on Viral Orange Juice Trend with Simply EspressOJ

WPP’s OpenX led by VMLY&R introduces Simply EspressOJ - a unique breakfast staple inspired by the viral OJ and coffee TikTok trend, which even caught Ashton Kutcher's attention.

WPP’s OpenX led by VMLY&R had 500 kits available initially, but its saved 100 kits for its socially engaged fans; they can engage with the Simply EspressOJ Instagram post starting on August 8th for a chance receive a kit. The kit includes two satchels of espresso-flavoured popping boba and two boba straws.

Sherman Winfield, executive creative director at VMLY&R, “When conversation online swirled around blending breakfast drinks, Simply needed to offer up our bold perspective. Creating EspressOJ isn’t just about formulating a delicious drink; it’s about sparking conversations and inspiring a new wave of creativity for our fans.”

"We're elated to introduce Simply EspressOJ, our take on the viral OJ and coffee social media trend," said Sara Wallace, associate brand manager for Simply. "The fusion of Simply Orange and espresso-flavoured boba promise a one-of-a-kind breakfast beverage indulgence, and we're excited to give kits away to Simply fans."

To snag one of the first Simply EspressOJ kits, consumers claimed a coupon for Simply Orange on Ibotta, exclusively available to Walmart.com shoppers. Ibotta is a consumer app and website that offers cashback rewards for purchases made through the platform.